Opera launches OLeads in Nigeria to enable growth for more than 40 million small and medium size enterprises

Opera Limited, one of the world’s major browser developers and leader in AI-driven digital content, has launch OLeads—a new online lead generation platform for Small and Medium Enterprises (SMEs). OLeads offers a unique tools to increase SMEs’ visibility and online presence, increasing awareness about their business, and helping ramp up sales.
Today, SMEs are the backbone of the Nigerian economy. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), there are more than 40 million SMEs in Nigeria. However, one of their major challenges is to leverage rapid digital transformation as a means to scale their business since SME operations today are mainly offline. Half of the Nigerian population is already connected to the internet, however, with further adoption expected. With the release of OLeads in Nigeria, Opera is taking the next leap forward in its strategy to transform Nigeria’s digital advertising ecosystem by removing barriers for these local businesses to come online and connect with the fast growing internet population in the country.

“Nigeria is undergoing a rapid digitalization with already more than 110 million people onboarded to the internet, and its estimated to grow to 188 million within the next four years,” said Per Wetterdal, VP of Global Business Development at Opera. “With OLeads, we are enabling millions of businesses to participate in this digital transformation, providing them a platform with user friendly tools and a fast and easy way to come online, reaching Opera’s massive user base.”

With OLeads, SMEs in Nigeria can easily create their first mobile websites and landing pages for their marketing campaigns. OLeads integrates seamlessly into the contextual advertising platform, Opera Ads, with direct access to Opera’s huge user base in Nigeria.